Search Engine Optimization

Librarians of the Internet

I am always intrigued with simple, easy to understand descriptions of search engine Optimization (SEO). On, I found a video by Common Craft that does great job explaining SEO basics. If you are new to digital marketing, take a moment to get familiar with SEO.   Read More →

B2B Brand Awareness & SEO

In this article from from Search Engine Land, you will learn about B2B brand awareness, and it’s not about links. Visit  Read More →

Use call to action phrases to boost action!

A call to action is a request for your site visitor to do something.  When writing web copy, are you thinking about your target audience and what action you want them to take? Call-to-actions appear as text links and buttons. This post covers text link call to actions and includes 50 call-to-action example phrases. Strong call to actions increase the likelihood that your prospect will do more than... [Read more]

True confession of an SEO optimizer

True confession of an SEO optimizer

I am an SEO optimizer with a true confession. I’ve been remiss about updating my website. As a search engine optimizer, I fully understand the importance of keeping your website content fresh. Let’s just say my website traffic numbers today are nil. The good news is that having low traffic is not a permanent condition. The cure for low traffic is on-going content updates, link building, video... [Read more]

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