Regardless of the size of your business, search engine optimization (SEO) can be a meaningful component of an online marketing plan. While SEO includes a variety of actions, an anchor text check up for SEO is one action that can be implemented within a short term basis. I bet you are thinking, how can an SEO anchor text check up benefit my website? I am glad you asked.
First, let’s revisit the definition of anchor text. According to Wikipedia Anchor text is the visible, clickable text in a hyperlink. Anchor text can be found in your static or dynamic web pages, product pages, blog posts, PDF files, directory submissions, web forms or any piece of hyperlinked content.
Since the hyperlinked text helps search engine spiders to understand what your page is about, your anchor text is a way telling the search engine spiders to “pay particular attention to this content – it’s important”.
An anchor text check up has one distinct outcome, you will uncover new opportunities to spice up your anchor text and thereby improve your visibility in search engines. When your anchor text is carefully written, you can see an increase in organic search engine traffic. Organic traffic is the free search engine traffic. Even better, when you combine an external link building program with an SEO anchor text check up, can look forward to improve placement within the leading search engines.