Answers to your most pressing questions may be found in Google Analytics
In 2005 Google launched the free version of Google Analytics. The tagline for this powerful tool is turn insights into action. What does that mean for the casual user? For a marketing manager, Google Analytics is ideal for tracking campaign performance. When it’s time decide on where to spend your precious advertising dollars, you can answer “what” and “which” type questions by looking at Google Analytics data. For example, when browsing my site, what actions do visitors take? Which traffic sources generate click through rates greater than 10%? Did anyone from my campaign, return to my site? What did they do?
Analytics is one tool that can surely help the average website owner learn more about their site’s performance. Some questions can only be answered though by considering data from other tools. If you’re seeking knowledge about who visited your website, then it’s important to consider data integration. By using business intelligence tools, an analyst can import Google Analytics data, Customer Relationship Management (CRM) data and other data sources into a business intelligence tool to give you a comprehensive view of your digital world.
Vertronics Media supports Google Analytics and offers these analytics consulting services
- Analytics Audit
- Measurement Planning
- Google Tag Manager Implementation
- Dashboard & Report Building
- Campaign Tracking
- Google Analytics Training
- Analytics Implementation and project Management
To understand your business model, we’ll review your business goals, ask questions about your target audience, and promotion strategy. Our lead analytics consultant has over 20 years of experience working with digital marketers,small business owners, content creators, and corporate executives. She captures the essence of your business model and creates a measurement and reporting framework that delivers actionable insights.