To some site owners search engine optimization (SEO) may be a buzz word, or a secret path to the top of Google, or better yet, a mysterious online marketing practice. To other site owners, SEO may be a tried and true method of generating clicks from targeted prospects.
According to SEMPO, a global non-profit organization serving the search engine marketing industry and marketing professionals, SEO is the process of editing a web site’s content and code in order to improve visibility within one or more search engines.
In fact, search engines want to provide searchers with highly relevant and targeted content. While having meaningful keyword rich content is important, another considering is to identify and fix errors that may prevent search engine spiders from indexing your web pages. Crawl errors can occur when web sites are not built using SEO best practices.
SEO is a blend of marketing and science. We create web sites for our target audience. We want them to take action such as: download a free report, make a purchase or watch a video. As a result, SEO must line up with your marketing objectives. At the same time, search engines use an algorithm to determine which web sites will appear on the search engine results pages. So, site owners must simultaneously speak to their target audience and understand how search engines examine web pages.
At Vertronics Media, our SEO services are customized to fit your business model. eCommerce, information and lead generation sites will each have a unique set of objectives that impact how the SEO campaign is implemented.
From optimizing on page factors like headlines, Meta tags and internal links text to evaluating usability factors such as site structure, navigation and placement of call to actions, search engine optimization is sound a business practice for web site owners seeking to maximize their web site investment.