Over the years, the field of search engine optimization has had its ups and downs. In the early internet days an SEO services provider could simply add keywords to Meta tags and magically, the web page would move to the first page of the top search engine. Even today some business owners still believe that optimizing a web site only requires keyword adjustments to be seen in search engines. If you are a busy professional who wants to move up the search results pages, then here are five reasons to hire an SEO services provider.
#1 – Neither You nor Your Customers Can Find Your Web Site
How frustrating it must be to invest in a web site design, hosting and technical resources only to spend minutes looking for your site in Google and you simply can not find your web site in any search engine. The root cause of the missing web pages could be from thin content to site architecture challenges or a host of other reasons. A good search engine optimizer can resolve the “can’t find my site” quandary for you.
# 2 – A Site Redesign is in the Horizon
It’s been three years and your sales team is simply screaming for a web site make over. Being a forward thinking entrepreneur, you enlist the resources of a savvy design firm and an in-house developer to handle all of the on going web site maintenance requests. While the design firm may be well versed in the creative aspects, having professional SEO talent is a basic requirement. When you bring an SEO specialist on board they will advise the design firm on the appropriate file naming conventions, page titles, directory structure, navigation, content, and web page redirect tactics to build upon your current search history.
#3 – Build a Solid Keyword List
One of the outcomes of an SEO plan created by a professional SEO service company is a keyword list that can be used on your web pages, marketing material, online advertisements, social bookmark entries, blog posts, profile pages and local directories. Keyword research can be done using a variety of tools. In fact many of the tools are free such as an industry standard Wordtracker. An SEO service provider will use a variety of resources to build your keyword list and help you to identify the low hanging fruit.
#4 – Too Many Irons in the Fire to SEO In-House
If you are busy professional, then a better use of your time might be to develop more business versus editing web pages. Oftentimes one might think of SEO like completing a tax return. One could keep up with the tax code or one can hire a professional. Tax forms change and search algorithms change. Now basic SEO can certainly be accomplished by anyone who is reasonably computer knowledgeable. It’s just a matter of one question: is this a good use of your time? By hiring an expert, you’ll save time and money; further, a professional optimizer will be able to take on the more advanced topics that a novice may not want to handle.
#5 – Missing Content Strategies
Writing SEO content is not about repeating keywords words on your web pages. At the same time, keyword phrases will be used along with call to actions to direct visitors to make purchase, download a file or sign up to receive your newsletter. It’s been said that each web page should have a call to action. A search engine optimizer can create a content strategy that aligns with your marketing plan. Site visitors are asking, what’s in it for me? With a content strategy in place, you’ll get great content that appeals to your target audience and is properly indexed by the search engines; thereby improving your marketing reach and generating sales.