#1 – Neither You nor Your Customers Can Find Your Web Site

How frustrating it must be to invest in a web site design, hosting and technical resources only to spend minutes looking for your site in Google and you simply can not find your web site in any search engine. The root cause of the missing web pages could be from thin content to site architecture challenges or a host of other reasons. A good search engine optimizer can resolve the “can’t find my site” quandary for you.
 

# 2 – A Site Redesign is in the Horizon

It’s been three years and your sales team is simply screaming for a web site make over.  Being a forward thinking entrepreneur, you enlist the resources of a savvy design firm and an in-house developer to handle all of the on going web site maintenance requests.  While the design firm may be well versed in the creative aspects, having professional SEO talent is a basic requirement. When you bring an SEO specialist on board they will advise the design firm on the appropriate file naming conventions, page titles, directory structure, navigation, content, and web page redirect tactics to build upon your current search history. 
 

#3 – Build a Solid Keyword List

One of the outcomes of an SEO plan created by a professional SEO service company is a keyword list that can be used on your web pages, marketing material, online advertisements, social bookmark entries, blog posts, profile pages and local directories.  Keyword research can be done using a variety of tools. In fact many of the tools are free such as an industry standard Wordtracker.  An SEO service provider will use a variety of resources to build your keyword list and help you to identify the low hanging fruit.
 

#4 – Too Many Irons in the Fire to SEO In-House

If you are busy professional, then a better use of your time might be to develop more business versus editing web pages.  Oftentimes one might think of SEO like completing a tax return. One could keep up with the tax code or one can hire a professional.   Tax forms change and search algorithms change. Now basic SEO can certainly be accomplished by anyone who is reasonably computer knowledgeable. It’s just a matter of one question: is this a good use of your time?  By hiring an expert, you’ll save time and money; further, a professional optimizer will be able to take on the more advanced topics that a novice may not want to handle.

#5 – Missing Content Strategies

Writing SEO content is not about repeating keywords words on your web pages.  At the same time, keyword phrases will be used along with call to actions to direct visitors to make purchase, download a file or sign up to receive your newsletter. It’s been said that each web page should have a call to action.  A search engine optimizer can create a content strategy that aligns with your marketing plan. Site visitors are asking, what’s in it for me? With a content strategy in place, you’ll get great content that appeals to your target audience and is properly indexed by the search engines; thereby improving your marketing reach and generating sales.

As an Atlanta based Search Engine Optimization (SEO) Company, I’d like to first give you a definition of SEO.  Search Engine Optimization is the process of using on-page and off-page methodologies to improve the visibility of a web page with in the leading search engines.

Why is SEO Important?

When your web pages appear within the top of the search engine results pages (SERPS), then you will receive targeted traffic to your web site.

What steps are involved with SEO?

Some of the common SEO methodologies include:

• Identifying your competition online and offline
• Conducting keyword research
• Selecting relevant keyword search phrases
• Creating relevant descriptions
• Selecting the most relevant categories
• Submitting your site to leading directories and indexes
• Creating meaningful and relevant H1 and H2 tags
• Writing web copy that’s directed to your target audience
• Implementing images with alt tags

SEO is more about long term rather than short term results.

An intentional web site optimization program can work in your favor. Before you start an SEO program, be certain to check out Gooogle’s Webmasters tips page.

Why not ask request a FREE consultation? I’d like to speak to you about how my web site optimization services can work for you. I may be reached by e-mail cw @ vertronics.com.