A call to action is a request for your site visitor to do something. When writing web copy, are you thinking about your target audience and what action you want them to take?
Call-to-actions appear as text links and buttons. This post covers text link call to actions and includes 50 call-to-action example phrases. Strong call to actions increase the likelihood that your prospect will do more than read your web copy. Ultimately, you want the visitor to interact with the web site. Think of the action as a completed task a.k.a conversion. Conversions are measureable and can be tracked with a web analytics tool such as Google Analytics.
Use the following tips to create text link call to actions.
- Begin with a verb – download, win, call, take, sign-up, try
- Include a benefit – a visitor is more likely to click a hyperlink with a clear benefit than simply “click here” versus read the complete story.
- Be specific – when a visitor clicks your “download my free brochure” link, don’t make him look for the free download.
Rethink your web site copy by adding a few call to action phrases. Here’s a list of 50 call to action phrases that will encourage your visitors to take action.
50 Call to Action Phrases
- Ask your agent how to save on insurance
- Become a keynote speaker
- Browse articles & reviews by category
- Build your dream kitchen now
- Call us today at
- Cast your vote
- Check you status here
- Choose from three fabulous selections
- Donate now Email to schedule your free consultation
- Enter to win a FREE iPad
- Enter your zip code
- Find a dealer
- Find jewelry making tools and suppliers here
- Find out how to grow the perfect tomato
- Finds us on Facbook
- Get a cupon for $10 off
- Get free shipping on all orders over $49
- Get your sneak peek – click here now
- Help now and make a difference to fight cancer
- Join now and grow your business
- Join the conversation
- Learn how to reduce cost on home renovations
- Read the full story
- Redeem you gift card here
- Request a free quote
- Retweet if you love this
- Save $25 off your application fee
- See all brands
- Shop this category
- Sign me up
- Sign up for sale alerts
- Sign up here
- Start for free
- Start now, your child is a precious gift
- Start saving today a little goes a long way
- Start your new nursing career
- Start your no-risk trial
- To purchase your own website, visit
- Trade in your gear and save
- Try premium roasted coffee
- View the survey results, your vote counts
- Watch a video on carpet repair
Remember call to action phrases are active, specific and persuasive. Take your online business to the next level with strong call to action phrases.