From Bangkok to Boston the E-Commerce business model is gaining mass popularity on a global level. For an online business, a company’s website is the only link between the owner and the client and overall success depends entirely on web traffic. Given this business model, knowing everything you can about visitors behavior is crucial. By developing a website traffic analysis strategy, you can learn to use web traffic data to make smart business decisions and set strategic goals.
Many knowledgeable small business owners rely on search engine optimization (SEO) companies to evaluate their website traffic. SEO and analytics definitely intersect; however website traffic analysis is not just about tracking clicks. An in-depth website traffic analysis should incorporate a traffic analysis strategy. A typical website traffic analysis strategy will include:
- business metrics
- custom reports
- actionable traffic analysis
- optimization recommendations
Such analysis is essential for any website as it lets the owners know the reason why, and how, people are coming to their website. With a good understanding of your marketing channel, owners can tie business metrics defined by their organization into their strategy.
In terms of reporting, of course reports are great but you must have someone on board to interpret the information into useful data. Also, it’s essential to share the custom reports with the team. Lastly, without optimization recommendations, a website traffic analysis is only part of the puzzle. It’s great to know that you have 200 visitors per day, but it’s even better to know that 10% of the 200 visitors made purchase after the second visit and viewed at 10 pages on your website.
Focusing on the areas that require improvement, once your metrics data is analyzed, will permit you to transform your business and respond to market behavior. Even though, most hosting companies include web traffic tools, these tools will lack the ability to deliver in depth insight. Nevertheless, it’s including in your hosting package, so you can begin your web analytics venture here.
When you are ready to take your business to the next level and gain a better understanding of the customer experience, then move into website traffic analysis that includes more that just click data. Website traffic analysis is fundamental to online business and without it, your business is ultimately disadvantaged.