E-Commerce is on the rise like never before and if you’re reading this, you’re probably planning on jumping in on the trend. But you should know it’s important to have more than one traffic source to drive traffic to particular E-Commerce product pages. The best solution for driving organic traffic is to properly design your shopify product page so that search engines will rank it higher, AKA SEO or Search Engine Optimization. While SEO is important for the entire site, using SEO on the product page helps customers land right where they can easily place an order on the item they are looking for. The less friction to achieve a purchase, the more likely it is that it will happen. Here are five tips for how to improve SEO on the product page.
- Product Title Optimization
A product title should contain the words people are actually searching for. You can find out the most popular phrases by using Google trends. A product title example is “Black Leather Deskchair.” It includes a description of color and material that a customer might look for, and also includes desk chair instead of armchair, which is far less popular on Google trends. You should also include the manufacturer and/or product number in the title. Sometimes, in order to find the exact product they need, customers will search the product number or the manufacturer number in different search engines. By including one or both in the title, you are increasing the chances that they land on your Shopify product page, and therefore increasing the chances they buy your product
- Include A Bulleted List
Always include a bulleted list in your E-Commerce product page to list out features. Not only is it pleasant to the eye, but search engines such as Google are starting to prefer them over a paragraph. This is also helpful for users who merely scan a webpage for
- Use High Quality Images
Once customers reach your product page, you’ve overcome the first obstacle which is getting their click. The second obstacle is to convert them from just a visitor into a buyer. One of the best ways of doing so is with high quality images. Customers need to be convinced and you need your product looking its absolute best. A shoddy picture from a flip phone won’t cut it here, use the highest quality picture possible. A picture with a 280×720 is recommended.
- Social proof
Humans are social creatures. It’s how we establish trust and how we know we’re buying a quality product. The issue is that online shopping is not social. So instead of asking a friend or a neighbor for recommendations, we have begun to depend on online reviews. Online reviews provide social proof in the form of customers who have already bought and used the product. This can be the final push that convinces a site visitor into becoming a buyer, so allow your customers to review your products to entice even more buyers.
- Product Description
In a product description, you should try to fill in where pictures often come up short. But instead of writing a compelling description, many shop owners use the manufacturer’s product description. You will want to create something unique that not only tells the customer what the product is, but also sells it to them as well.
The importance of SEO for organic search traffic
The majority of traffic from search engines is derived from organic search. As the chart below demonstrates, it is more effective to put in effort to increase organic search engine traffic than it is to ignore it totally for paid search engine traffic. A combination of both is also useful as well. Search engine traffic to Shopify represents 25% of all traffic to Shopify, with the rest coming from social media, referrals, etc.